product extension

product extension
1) марк. продуктовое расширение* (введение в ассортимент продукта, уже выпускаемого компанией, но с новыми, неизвестными потребителю свойствами или функциями; существуют три основные формы расширения товара: модификация товара, введение товара-дополнения, репозиционирование)
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2) марк. товар-дополнение* (новый товар/услуга, которые улучшают впечатление потребителей об уже существующих товарах/услугах и способствуют увеличению дохода фирмы; напр., введение в зоопарке услуги "Экскурсии" за дополнительную плату)
See:

Англо-русский экономический словарь.

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Смотреть что такое "product extension" в других словарях:

  • straight product extension — Marketing a product in a foreign market without any change to the product sold in the home market …   Big dictionary of business and management

  • product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …   Financial and business terms

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …   Financial and business terms

  • extension strategy — UK US noun [C] (plural extension strategies) ► MARKETING the attempt by a company to increase sales of a product by, for example, making changes to it or finding new uses for it: »A sports clothing manufacturer used the extension strategy of… …   Financial and business terms

  • EXTension Port — names the ports placed on their consoles allowing for connectivity to either other systems, or peripherals that were released after the fact.EXT named ports can be found on many Nintendo consoles, such as the Game Boy, the Super Nintendo, the… …   Wikipedia

  • Extension cord — An extension cord, power extender, or extension lead is a length of flexible electrical power cable (flex) with a plug on one end and one or more sockets on the other end (usually of the same type as the plug). The term usually refers to mains… …   Wikipedia

  • Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …   Wikipedia

  • Product category — In the mathematical field of category theory, the product of two categories C and D , denoted nowrap| C × D and called a product category, is a straightforward extension of the concept of the Cartesian product of two sets.DefinitionThe product… …   Wikipedia

  • Extension by definitions — In mathematical logic, more specifically in the proof theory of first order theories, extensions by definitions formalize the introduction of new symbols by means of a definition. For example, it is common in naive set theory to introduce a… …   Wikipedia

  • Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining …   Wikipedia


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